ROCKFISH CLIFFSIDE
From challenging beginnings to one of our highest-performing hospitality campaigns, a cliffside dining experience now effectively fully booked every day.
Client
Rockfish Cliffside
Category
Cliffside Dining
Year
2025
Services
- Meta Ads
- Google Ads
- Strategy
- Tracking
- Performance Marketing
01 · The Brief
WHAT THEY
WALKED IN WITH.
Rockfish Cliffside came to us during a challenging transition, a change of ownership with no stable marketing operation in place. The brief: rebuild the digital marketing from A to Z and turn a unique cliffside location into a destination people actually book.
02 · The Work
WHAT WE BUILT
FOR THEM.
- 01
Established the full performance stack, strategy, tracking, and attribution from zero.
- 02
Always-on Meta and Google campaigns built around the cliffside sunset experience.
- 03
Creative, audiences, and bidding refined week over week on live booking data.
- 04
Continuous optimization toward confirmed covers, not vanity metrics.
03 · In Frame
04 · The Outcome
WHAT MOVED.
The campaigns generated one of the highest confirmed returns on investment in our portfolio. Since momentum built, Rockfish has been effectively fully booked on a daily basis, and the campaigns continue to deliver exceptional measurable returns.
29,343%
Confirmed ROAS
2,010
Bookings · Apr–May
Fully Booked
Daily