Hospitality Destination · Uluwatu, Bali · 2025

ULU CLIFFHOUSE

Full-spectrum digital growth for one of Bali's iconic cliffside destinations, multiple hospitality concepts connected under one growth strategy.

Client

Ulu Cliffhouse

WHAT THEY
WALKED IN WITH.

Ulu Cliffhouse is not one restaurant or one venue. It's an entire lifestyle destination on the Uluwatu cliffs, Pool Club, stays, the Cliffhouse Restaurant, burnt, events and wellness, each with its own audience, season and revenue stream. The brief was never a single campaign: it was to connect the whole ecosystem into one digital growth engine.

02 · The Work

WHAT WE BUILT
FOR THEM.

One strategy across the destination, shared positioning, separate demand engines per concept.

Always-on Meta and Google Ads built per venue, with budget moving to whatever the calendar needs.

SEO and search infrastructure for the destination, the stays and each dining concept.

AI and automation layered into enquiry handling, reporting and lifecycle follow-up.

Tracking, attribution and consultancy at destination level, one source of truth for the whole business.

03 · The Ecosystem

ONE DESTINATION.
MANY BUSINESSES.

POOL CLUB

Meta Ads
Google Ads
Campaign Strategy

The signature cliff-edge pool, daily demand, day-bed yield and season-by-season campaign planning.

STAYS

Google Ads
SEO
Conversion Strategy

Direct-booking growth for the rooms: search visibility, intent capture and a cleaner path to reservation.

CLIFFHOUSE RESTAURANT

Performance Marketing
Search
Strategy

Sunset dining filled through paid and search, tuned to covers rather than impressions.

BURNT

Launch Strategy
Meta
Google
SEO

The new coastal fire-dining concept, taken from launch to a name people search for by itself.

EVENTS & NIGHTLIFE

Meta Ads
Creative
Audience Strategy

Line-ups, parties and sunset sessions, campaigns that move fast and sell out the calendar.

FULL ECOSYSTEM

AI Automation
Tracking
Consultancy
Digital Infrastructure

Wellness, guest experience and everything between, one tracking spine, one reporting layer, one growth strategy.

04 · In Frame

05 · The Outcome

WHAT MOVED.

Lost & Found now sits across the wider Ulu Cliffhouse ecosystem: advertising, search, SEO, AI, automation, strategy and consultancy, including the launch and growth of burnt, its coastal fire-dining concept. This isn't campaign management. It's the digital infrastructure behind an entire destination.

Concepts · One Engine

Full Stack

Ads · Search · SEO · AI

Destination

Level Strategy

WANT A SYSTEM
LIKE THIS?

Start the Conversation

Next CaseANODDA →