NOAH YACHT CLUB
Built to launch. Fully booked from day one. Now scaling the fleet. From brand launch to fleet expansion, a direct Lost & Found client from the pre-launch phase through to the current growth stage.
Client
Noah Yacht Club
Category
Luxury Charter · Yacht Club
Year
2024
Services
- Branding
- Brand Strategy
- Website Launch
- Marketing Consultancy
- Photo & Video Production
- Creative Direction
- Opening Event
- Marketing Collateral
- Meta Ads
- Google Ads
- Performance Marketing
- Digital Strategy
01 · The Brief
WHAT THEY
WALKED IN WITH.
Lost & Found became involved with Noah Yacht Club before launch. This was never simply an advertising account: we helped create the brand, prepare it for market and build the marketing infrastructure required to generate demand from the day the first boat left the marina. Branding and brand development, website launch support, marketing strategy, the first photo and video productions, campaign creative, brochures and collateral, Meta and Google Ads, consultancy and hands-on execution, including organizing the official opening event.
02 · The Work
WHAT WE BUILT
FOR THEM.
- 01
Built the brand from the ground up, branding, brand development and the positioning of a new yacht club entering a competitive charter market.
- 02
Supported the website launch and produced the marketing and sales collateral, from brochures to campaign creative, that the commercial team needed on day one.
- 03
Coordinated the first professional photo and video shoots, creating the initial content library the brand launch and every advertising campaign would run on.
- 04
Organized the official opening event and the marketing arc around it, so the launch was a moment rather than a soft start.
- 05
Launched the first acquisition campaigns across Meta and Google with one objective: open with demand already in place.
- 06
Handed the day-to-day operation to Noah's internal team once the machine was built, while continuing to run Meta Ads, Google Ads and strategic consultancy.
03 · From Launch To Expansion
BRAND.LAUNCH.FULLY BOOKED.SCALE.
Chapter 01 · Brand
BUILD THE IDENTITY
- Branding
- Brand Strategy
- Website Launch
- Marketing Collateral
- Creative Direction
Before there was anything to advertise, there had to be a brand. Branding and brand development, brand strategy, website launch support, marketing strategy, campaign creative, brochures and collateral, the complete marketing foundation a new yacht club needs to arrive in market looking established rather than new.
Chapter 02 · Launch
CREATE THE DEMAND
- Photo & Video Production
- Opening Event
- Meta Ads
- Google Ads
- Marketing Execution
We coordinated the first professional photo and video shoots, building the content library that the launch and every campaign since has drawn on. We supported the website launch, developed the sales materials and organized the official opening event, then launched the first acquisition campaigns across Meta and Google. The objective was simple: launch with demand already in place.
Chapter 03 · Fully Booked
FULLY BOOKED SINCE DAY ONE
- Performance Marketing
- Meta Ads
- Google Ads
- Digital Strategy
- Tracking
The boats were booked. Noah Yacht Club has essentially operated at full capacity since opening, and the performance side backs it up: an average return on ad spend of approximately 3,500% across Meta and Google. Not reach, not impressions, charters sold.
Chapter 04 · Scale
FROM AGENCY TO INTERNAL TEAM
- Meta Ads
- Google Ads
- Marketing Consultancy
- Digital Strategy
With the brand, launch strategy, content and campaign infrastructure established, much of the day-to-day marketing has now been transitioned to Noah's internal team, a positive evolution, not an exit. Lost & Found remains involved strategically and continues to manage the key performance channels: Meta Ads, Google Ads and consultancy. Meanwhile the business has moved from launch into growth: the fleet is expanding to meet the demand the campaigns keep generating.
04 · In Frame
05 · The Outcome
WHAT MOVED.
The launch strategy and campaigns generated immediate demand, and Noah Yacht Club has essentially operated at full booking capacity since opening. The success wasn't measured in clicks, reach or social growth, the boats were booked. Performance campaigns continue to deliver an average return on ad spend of roughly 3,500%, and the strongest proof that the launch worked is what is happening next: Noah is expanding its fleet to meet demand. We didn't create dependency, we helped build the machine, then helped their team operate it.
Day One
Fully Booked
~3,500%
Average ROAS
Now
Fleet Expansion