SAVAYA BALI
From building Omnia to creating Savaya. Four years of marketing leadership spanning brand development, creative direction, events, digital marketing, paid media, content production, websites, ticketing and commercial strategy.
Attribution
Founder-led experience, before founding Lost & Found, our founder spent four years as Marketing Director across Omnia Bali and Savaya Bali.
Client
Savaya Bali
Category
Beach Club · Entertainment
Year
2018–2022
Services
- Brand Strategy
- Brand Development
- Creative Direction
- Marketing Direction
- Events
- Content Production
- Paid Media
- Digital Strategy
- Website
- Ticketing
- Partnerships
- Team Management
01 · The Brief
WHAT THEY
WALKED IN WITH.
This project predates Lost & Found as a company, but it is where the depth of our hospitality expertise was built. As Marketing Director, our founder built the Omnia Bali brand and its entire marketing ecosystem from the ground up, then, when circumstances required a complete repositioning, helped transform an already operating, internationally recognized venue into Savaya Bali in roughly two months, and carried the new brand forward into one of Bali's most recognized hospitality and entertainment destinations.
02 · The Work
WHAT WE BUILT
FOR THEM.
- 01
Built the Omnia Bali brand from the ground up, positioning, marketing strategy and overall creative direction.
- 02
Owned the full operation: event concepts and programming, photo and video production, paid advertising, social and digital.
- 03
Built the digital infrastructure, website, ticketing strategy and the campaign and customer journeys behind it.
- 04
Created and rolled out an entirely new identity for Savaya Bali in approximately two months, live, without pausing the venue.
- 05
Continued across the wider marketing and commercial operation, partnerships, guest acquisition and marketing team management.
03 · The Transformation
BUILD.TRANSFORM.SCALE.
Chapter 01 · Build
OMNIA BALI
- Brand Development
- Positioning
- Creative Direction
- Events
- Photo & Video
- Paid Media
- Website
- Ticketing
- Team Management
The journey started with Omnia Bali. The objective was never to market an existing venue, it was to build the brand and its marketing ecosystem from A to Z. Brand development and positioning, marketing strategy and direction, event concepts and programming, creative direction, photo and video productions, paid advertising, social and digital, website, ticketing infrastructure, campaigns, partnerships, guest acquisition and the management of the marketing team itself.
One venue · One complete change of identity · Doors never closed
Chapter 02 · Transform
OMNIA → SAVAYA
- Rebrand
- Visual Identity
- Creative Direction
- Campaigns
- Website
- Ticketing
- Comms
After roughly a year, the project entered an enormous transition: Omnia Bali needed to become Savaya Bali. Not a name change, an entirely new identity and positioning, created and rolled out in approximately two months. A new brand, a new visual identity, a new digital presence, new creative direction and communication, new campaigns, new event positioning, a new website and digital assets, new ticketing and customer journeys. All of it while an already operating, internationally recognized venue kept its doors open.
Chapter 03 · Scale
SAVAYA BALI
- Branding
- Creative Direction
- Events
- Digital Marketing
- Paid Media
- Content Production
- Strategy
- Partnerships
- Marketing Management
Following the rebrand, the role continued across the wider marketing and commercial operation of Savaya, branding, creative direction, events, digital marketing, paid media, website, ticketing, content production, strategy, partnerships and marketing management. The result was the development of Savaya into the globally recognized destination it is today.
04 · In Frame
05 · The Outcome
WHAT MOVED.
Four years of marketing leadership. Two major brands. One complete transformation, and a venue that grew into the globally recognized destination Savaya is today. This isn't campaign management on someone else's brand: this is the experience of building one.
4 Years
Marketing Leadership
2 Brands
One Venue
~2 Months
Full Rebrand